Company News, Marketing News

Gillette Returns as the Official Shave and Beard Care Partner of the Toronto Raptors

New campaign highlights the grooming rituals of leading basketball players Gradey Dick and Gary Trent Jr.

Gillette’s “Choose Your Game Face” campaign will return this season in celebration of its continued role as the official shave and beard care partner of the Toronto Raptors.    “Choose Your Game Face” highlights the ethos that the choice to go clean-shaven, bearded or wear a style in between is part of the decision men face every day when they’re preparing to be the best version of themselves, per the brand.   “The return of ‘Choose Your Game Face’ is testament to our success in ...

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